According to Specialty Coffee Association of America , nearly 50 percent of America’s population, that’s roughly 150 million American’s, consume espresso, cappuccino, latte, or iced or cold coffees....

On January 5, 2011, Starbucks Corp. introduced a new logo that would represent all Starbucks products beginning in March of 2011. The new logo simply consists of a green Siren, no longer placed within...