So many types of advertisements exist and we see them for more products on a daily basis than we can name off the top of our heads.
Brand names are plastered on our clothes, slapped across our chests, and advertised on our butts. Food companies’ ads with the “perfectly” and ideally cooked meals, making our mouths water.
But the advertisement strategies that catch our attention, whether we want it to the most, are sexual innuendos and vulgarity.
Either using straight-forward, unhidden tactics or by lazily attempting to cover it up with some form of innocence, it is out there and they will use it to sell their products if it gets people’s attention.
However, I think that sexual innuendos are completely unnecessary to sell a fast food product. Jack in the Box shocked me with one of its more recent commercials.
While watching television with my dad, the Jack in the Box commercial came on, and in it Jack was visiting with his mother and talking about their new sandwich and how it was a good deal.
Meanwhile, his father walks in with a kettle conveniently covered his lower body, and says to his wife something along the lines of, “Patty, I think you should call the doctor, it’s been more than four hours.”
Immediately after this commercial concluded, my dad lets out an uneasy scoff and exclaims, “Oh my God. I can’t believe that was on TV. That’s just wrong!”
He was not the only one I have seen react in this way. Friends on Facebook also posted their disgust of the commercial around the same time my dad and I saw it.
The “best” representation of the use of vulgarity in marketing is the Orbit gum commercial. The beginning of the phrase suggests the use of a curse word when the Orbit girl introduces the next person in the line up. When the package of gum was open, since this was an advertisement for the new packaging, the first woman exclaims, “What the F-” and Orbit girl says, “Frank!” Frank, “Son of a B-” Orbit girl, “Beatrice!” And it continues on with other suggestive phrasing.
Commercials like these are catchy, yes. They also are funny, I admit to laughing quite hard whenever I see them, but they don’t exactly inspire me to want to go buy Orbit gum or a burger at Jack in the Box. It’s almost too appalling to even want their product.
Also, though we as teenagers and young adults may find these types of commercials humorous, think of all the children who see this.
On average a child watches about four hours of TV a day, which means, in those four hours, those children are exposed to about 72 minutes worth of commercials, and most commercials are about 20 seconds. So, in one week the average child is exposed to, just on television alone, 1512 commercials.
Those statistics are rather shocking, and think of the other things they see in the TV shows they’re watching. Television and product companies are pushing the limits on how they are marketing to the consuming population.
Techniques need to be re-evaluated and changed now, or else the next generation will continue to be just as promiscuous as this one, though there is no direct relationships between commercial and television vulgarity and uncensored nature and promiscuity, there is some relation in one way or another because neither are getting any better.